“The people who get on in this world are the people who get up and look for the circumstances they want, and if they can’t find them, make them” Bernard Shaw
November 30, 2012 was the date of my first publication. I wrote about how social reality is influenced by the media. I was young, a year before I had graduated in Psychology from the University of Santiago de Compostela. After spending a year working in Dublin, I returned to Galicia to embark on a Master’s degree in Digital Marketing and Communications 2.0. I couldn’t resist signing up after reading such a title!
I finished my Master’s degree after living in A Coruña for a year. In 2013, I was in the same situation as when I had finished university in 2011. A new degree in a country with a 26% unemployment rate. Those of my age were called “the lost generation” -that is, those who for the first time in history, would live worse than their parents had. What should I do now? I asked myself.
The year had not passed in vain, after my first post on how the media can manipulate people. Words like algorithm, Google, SEO, edgerank, and hot-linking were included in my publications. Thanks to this and a friend I had met in Ireland, I got a job with an eCommerce company. I had to manage everything…SEO, SEM, social networks and prevent that Prestashop from failing. From that moment on, the economic situation improved. I moved to Madrid in search of new opportunities. I had the great fortune of finding employment as a Digital Analyst. After that I worked as a digital marketing consultant. I now reside in Brussels, where I work for a hotel company as a CRO & Analytics manager.
The blog has accompanied me throughout all these years. At the beginning the website was www.reactancia.com but since then I’ve now I changed the domain name to www.miguelmolinaalen.com.
Psychology and Marketing involve constant awareness about the world in which we live. I believe that everyone can learn something; that in every corner there is a piece to better understand the puzzle of which we are part. The purpose of this blog is to offer my part. All comments are welcome.
PS: If you are wondering why I chose the Bernard Shaw phrase that is written at the beginning, it is because I believe it accurately reflects the secret to being happy, which is not getting high, rather making decisions.